Fares, ticketing and retail for UK public transport.

Transport for West Midlands

Two engagements, one through-line. From around 2020 I helped lay the foundations of account-based ticketing at TfWM — Swift Go, the region's pay-as-you-go scheme on bus and tram, with automatic fare capping and best-price calculation across operators.

Today I'm leading the programme that extends Swift Go to rail — one of the first schemes in the country to take account-based pay-as-you-go onto heavy rail — tap-in/tap-out travel across bus, tram and rail. I lead TfWM's contribution end to end, working closely with Great British Railways, the DfT, RDG and the region's train operators. The pilot covers 75 stations, scaling across the wider region in the next phase.

Transport for Greater Manchester

I led delivery of the Bee Network app — shaping both the customer-facing experience and the back-end architecture behind it. Now past 750,000 downloads, it's how Greater Manchester plans, tracks and pays for travel, and the work I'm most proud of.

I also led the contactless programme — bringing contactless payment to the bus network and integrating it across bus and tram, with automatic daily and weekly fare capping so passengers always get the best price. That account-based, best-price thinking is exactly what runs through my rail work now.

Both came out of three years leading fares, ticketing and retail delivery through Greater Manchester's move to bus franchising — the UK's first at scale, and now widely regarded as a success: patronage up year on year, punctuality sharply improved, and 50 million-plus contactless tap-and-go journeys.

West Yorkshire Combined Authority

Led the fares, ticketing and retail strategy for West Yorkshire's move to bus franchising (2024–25), in partnership with Network for Skills — setting the fares and retail direction the franchising programme is now delivering against, and the priority work packages to get there.

ITSO — ITSO on Mobile

Put secure ITSO smart ticketing onto the phone — running the pilots behind the first multi-modal ITSO on Mobile scheme, delivered with Google Pay, so passengers could carry bus, tram and rail tickets in their digital wallet. Transport for West Midlands was the first region to take it live, on bus and tram, alongside operators including Nexus and South Western and Great Western Railways.

Stagecoach

Led a comprehensive retail transformation for Stagecoach Bus — building the digital retail estate that took the operator from internal back-office systems to selling direct to passengers nationwide. It started as a bespoke retail back office and grew outwards to the customer-facing website and a UK-wide app for planning, buying and taking journeys; my role grew with it, from running the back-office engineering team to product-managing the app that put it all in passengers' hands.